Networking for Success

Released on = November 18, 2006, 10:46 am

Press Release Author = Shannon Cherry

Industry = Real Estate

Press Release Summary = Expert offers tips

Press Release Body = There is strength in numbers. For small business owners and
entrpreneurs, advertising can be expensive, but word of mouth is free. Kelle Sparta
advises networking to build a wide customer base.

"One of the cheapest and most effective forms of marketing yourself is networking,"
says Sparta, "Many people realize this, but few do it well." Sparta is the founder
of Sparta Success Systems (www.SpartaSuccess.com), a real estate training company
that helps brokers and agents develop better relationships with their clients.

Sparta offers the following tips for successful networking:

Create a goal and stick to it: "For instance, your goal might be to meet 10 people,
discuss your business with them, and give each of them two of your cards while
collecting at least one of theirs." But Sparta advises, "Don't get side-tracked with
conversation."

Have a creative "What do you do?" answer: "If I said, 'I\'m a real estate sales
coach and trainer,' it would be boring and people wouldn't ask anything else."
Sparta says "So, I say, 'I help real estate agents create lives and businesses they
can love.' Then people ask how I do this."

Have an elevator pitch: Give people the information they ask for quickly. In 30
seconds or less, make what you do sound like what they need. Try using emotional
hot-buttons.

Have a follow-up plan: Make a date to follow-up with the person if they seem
interested. If they have a referral for you, then make a plan to follow-up with that
referral or to get his/her contact info from the person.

Give back: "If you want people to give you business and referrals, you need to offer
the same in return," Sparta explains. The more business you feed to other people,
the more they will feed back to you.

Have fun: "People like to talk to happy people," Sparta says. "The more fun you are
having, the more popular you will become. Enjoy yourself and make a great living at
the same time."

Kelle Sparta is the founder of Sparta Success Systems, a real estate training
company that provides tools, products, and training to empower agents and brokers to
create lives and businesses they can love. She is the author of The Consultative
Real Estate Agent - Building Relationships that Create Loyal Clients, Get More
Referrals, and Increase Your Sales, as well as being a speaker and trainer
specializing in the real estate industry.


Web Site = http://www.SpartaSuccess.com

Contact Details = Shannon Cherry
Cherry Communications
184 Lancaster St.
Albany, NY 12210
518-248-6592
shannon@cherrycommunications.com
www.cherrycommunications.com

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